Wednesday, 26 November 2014

India News - Transformation and Demand

There was an era when old grandfathers used to read news from a single newspaper and discuss the happenings sitting for long hours together. Now, we are in an era where grandfathers use smart phones to snap shot e-papers to inform their distant friends about daily news and happenings in the world around.

Whether it is a Bollywood actress, Dipika Padukone’s robust campaign against the news firm which displayed a cleavage show to materialize the substance of a woman for viewership or whether it is TV anchor, Rajdeep Sardesai coming in news for creating a fraud of a verbal assault during PM Modi’s visit to Madison Square-the Indian mass media and communication has transformed the way the masses look at the happenings in the world. Breaking news is shown with punches that are funny and irresistibly attractive. It is all glitters and gold due to the tough competitive aura in the field of India News.

The democratic and fundamental rights are utilized by the India News in highest concern. They express whatever they want to with pertinence to their right to expression. All the news related to all the latest occurrences in every subject like political, social, economic, cultural, non-political, entertainment and sports are available at a blink. Newspapers and online newspapers India are in trend along magazines which update with editorial articles on strong subjects and insights. Special reports are created for national and international news which aim at creating a detailed viewership. Gossip and speculations are major part of India news, but at the same time, some quality news editors add standards to
representation of journalism.
The Indian news viewers demand thrill and suspense in the news and focus on latest revelations in the name of being updated by the daily news. In the era of technology, news is available on internet portals much before they hit the news channels. Technological advancement has added to a mass globalization. It has transformed news readership to news viewership with internet videos being the best examples. Streaming videos has gone faster due to increase in internet speed. The viewers have found easy access to news when sitting in the offices, travelling in public transports, at parties, on casual discussions, on holidays and all aspect of normal living.

The journalists have upgraded themselves to highest caliber of news collection and presentation. The job opportunities in mass and communication have increased and the professional value has taken a toll. From news readers to on-field journalists, there are video-persons, camera-persons, social media experts and crime reporters, photo-journalists, writers and many more vacancies which are available with media and advertising firms.

India is a huge continent with diversity and a gigantic population. It surely has taken the India news to a different level in accordance with the contempory world-we are viewers of online newspapers India.

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