Since its launch on 2nd
October, 2014, ‘Swachh Bharat
Abhiyan’ (Clean India Campaign) has been doing
rounds of every newspapers headline till date. Prime Minister Narendra Modi
picked up a broom himself and cleaned up a road on 2 October 2014 at Rajghat, New
Delhi when the biggest national cleanliness campaign till date was launched and
Mr. Modi nominated 9 personalities (Anil Ambani, Sachin Tendulkar, Salman Khan,
Priyanka Chopra, Baba Ramdev, Kamal Hassan, Mridula Sinha, Shashi Tharoor) and
they further nominated 9 more personalities and the chain reaction went on. Ever
since, every famous and successful personality in this country seems to be
voluntarily taking up the challenge and doing their part in cleaning the
country. Over 3 Million government employees and
schools and colleges are
expected to be a part of this campaign. This campaign has gone beyond political
alliances and become a patriotic drive. This was apparent when Shashi Tharoor
(Congress Spokesperson then) became a part of the campaign despite being sacked
as a Spokesperson by Congress and the nation criticized congress to make a
cleanliness drive political. The campaign aims to accomplish a ‘clean India’ in
five years by 2nd October 2019 marking the 150th birthday
of Mahatma Gandhi.
On the day of the
launch (2nd
October, 2014), a ‘Swachh
Bharat Run’ was also organized at the Rashtrapati Bhavan and over 1500 people
actively participated in the run making it a huge success from Day 1. Many
independent app developers have come up with Swachh Bharat Abhiyan app and they have been well received.
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