The latest report of the Organisation for Economic Cooperation
and Development (OECD) speaks volumes about the virtual nature of the print
media that has ensnared the world at large. According to the much discussed
report in today’s breaking news, in
nearly thirty five of its member nations, countries have resorted to viewing
the news online, with more than
fifty percent of the population in these
thirty five member nations preferring the online version of their daily news
over the apparently cumbersome newspapers and dailies. While online news takes
over the world, Indians prefer, sadly, their version of print media over the
daily cuppa. Online Newspapers in India
have no gained the expected popularity, also due to the lack of availability of
the internet over the vast expanse of the country, with hardly 12% of the
population with access to the internet. South Korea leads with its internet
revolution playing its part, with nearly 80% individuals having access to the
internet and virtual news online.
While the rest of the world sees the print media crumbling,
India still sees the same as its undisputed kind with news online. People
prefer reading about today’s breaking
news on paper rather than viewing news online. Majorly developed economies,
such as the United States and The United Kingdom saw employment in the print
media drop almost instantaneously as the trend of viewing news online slowly
gathered momentum, with the US alone facing the crisis of the forty percent
drop in employment in this sector. Meanwhile in the years between 2005 and
2010, the industry providing news online generated revenue of a massive $ 1
Billion approximately, truly signifying its popularity.
However, in India, this is far from the reality. Online
newspapers in India have been largely shinned due to the lack of access
to the internet or even devices to access to the internet among the populace.
The print media for newspapers remains strong as ever, with a growth of nearly
Rs. 250 Billion in the year 2013 as compared to a much less significant figure
of 175 Billion Rupees in the year 2010. The digital penetration in the country
is as slow as it has ever been, making the virtual media revolution of news
online a distant dream if not an unattainable one.
Other problem that online newspapers face is the restriction on
the number of languages in which such news online can be provided, with the
tongues varying along the length and breadth of the country. Thus news
unavailable in particular language online puts off the reader of that language
from pursuing news online. Besides, websites in India, including news websites,
are often commercialized, making the experience unfortunate for the readers.
Here’s to hoping for an internet revolution.
The Source of This Blog:. Wordpress.
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